Insights at the intersection of technology and real estate
Here’s a mistake thousands of real estate agents make every week: they decide to virtually stage a listing, choose a style at random, and...
Read ArticleThe average real estate agent spends only 11 minutes per day on dollar-productive activities according to a 2026 NAR productivity study. ...
Read ArticleIn 2026, the difference between a listing that languishes for months and one that generates multiple offers in days isn’t the property—it...
Read ArticleThe debate around virtual staging has shifted from “Does it work?” to “By how much?” After analyzing performance data from 1,847 resident...
Read ArticleChoosing the right AI staging software can mean the difference between listings that languish for months and properties that attract mult...
Read ArticleThe average real estate agent spends 18-25 hours marketing each listing—writing descriptions, editing photos, creating social media conte...
Read ArticleThe debate between virtual staging and traditional staging is over. In 2026, the data is clear: virtual staging delivers better results a...
Read ArticleVirtual staging is a powerful tool—when done right. But poor-quality staging can backfire spectacularly, damaging buyer trust and costing...
Read ArticleThe most successful real estate agents in 2026 share a common advantage: they list properties 3-4 weeks faster than their competition. Th...
Read ArticleArtificial intelligence is no longer a futuristic concept for the real estate industry — it’s a present-day competitive advantage. Agents...
Read ArticleThe housing market has always been shaped by economic forces — interest rates, employment, demographics, and supply constraints. But in 2...
Read ArticleEmpty rooms don’t sell homes. Buyers struggle to visualize themselves in a vacant space, and listings with empty rooms consistently under...
Read ArticleVacant homes are one of the toughest listings to move. Without furniture, rooms feel smaller, layouts feel confusing, and buyers struggle...
Read ArticleEvery dollar an agent spends on a listing should come back multiplied. Marketing materials, photography, advertising — they all need to e...
Read ArticleThe first showing happens online. Before a buyer ever opens a front door, they’ve already judged the home by its listing photos. In fact,...
Read ArticleThe listing presentation has changed. Five years ago, agents competed on relationships, local knowledge, and a promise to “work hard” for...
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